Françoise is Co-CEO of AUBA, a fast-growing software company in Canada-US-Mexico developing AI solutions for supply chain and logistics optimization. She has co-founded Utelias, a think tank and advisory firm for private equity investors, and South View Studio, a strategic brand-building firm.

Previously, Françoise led Tesla’s expansion in Latin America and Eastern United States in her role as GM and Country Director. From strategy to sales, policy, operations, and financial solutions, she managed the building blocks of the company introducing Model X, Model 3 and energy products into her markets. Françoise also brings over 25 years of experience scaling businesses and developing brands across the technology, automotive, real estate/retail, and consumer goods industries. She has led multicultural teams in various international roles at L’Oréal, LVMH, Walmart and Palacio de Hierro.

Françoise is a Business graduate of McGill University, holds a master’s degree in Statistics from HEC and completed a Top Management program at ITAM. She is an advisor to Endeavor, Kronia Tech, Spectrum (Grupo Pantaleon), CiBanco, Solfium, and is an angel investor in start-ups. She is a dual citizen of Mexico and Canada.
francoise@auba.ai