SEPTEMBER 08, 2026 | FOUR SEASONS MÉXICO CITY
• MORNING TALKS •
TIME
LUXURYLAB GLOBAL 2026 AGENDA
8:40 - 9:10
DECODING THE NEXT GENERATION CONSUMER: HOW EVERY GENERATION IS REWRITING THE RULES
Fflur Roberts | Head of Luxury Goods at Euromonitor International
ENG
9:10 - 9:30
LuxuryLab Award 2026
ARCHITECTURE WITH PURPOSE
Mauricio Rocha | Architect
Moderator: Abelardo Marcondes | CEO LuxuryLab Global
MODERATOR
ESP
9:30 - 9:45
Official University Partner
Shaping the Minds Behind Tomorrow's Luxury Brands
Alessandro Cannatà | Chair of Luxury and Brand Management of SCAD
ESP
9:45 - 10:05
COFFEE BREAK BY PAN DULCE
(FOUR SEASONS BAKERY)
10:05 - 10:30
Beyond the Algorithm: The Human Premium in Next-Gen Luxury
Javier Esteban Carrascón | Managing Director, Condé Nast Mexico & LATAM
ENG
10:30 - 10:55
LuxuryLab International Destination 2026
DESTINATIONS AS POWER HUBS: WHERE ECONOMY, CULTURE & LUXURY TRAVEL CONVERGE
Michelle Buttigieg | Malta Tourism Authority Director of North America
Moderator: Abelardo Marcondes | CEO LuxuryLab Global
MODERATOR
ENG
10:55 - 11:20
Luxury in Motion: How Affluent Consumers Are Redefining Access, Travel, and Experiences
Matias Rubinzhal | Senior Director Consumer Products Visa Mexico
Moderator: Abelardo Marcondes | CEO LuxuryLab Global
MODERATOR
ESP
11:20 - 11:45
High- Performance Beauty Partners
Science-Led Beauty: Innovation, Longevity & Consumer Trust
Monica Rodríguez
Country Manager México, Natura Bissé
Francisco Iglesias
Founder & Director Francisco Iglesias Beauty and Haircare
MODERATOR
Cynthia Leppäniemi
Editor in Chief Vanidades Mexico
ESP
11:45 - 12:10
Fireside Chat Powered by OMEGA & ORBIS
A Vision Beyond Borders: Transforming Lives Through Access, Innovation and Purpose
Ilze Melngailis | Vice President of Corporate & Private Sector Partnerships at Orbis International
Moderator: Nacho Lozano | Journalist
MODERATOR
ESP
12:10 - 12:30
TEQUILA BREAK POWERED BY
12:30 - 13:00
Beyond Design: Creating the Future of Luxury Mobility
Ian Cartabiano | President, Calty Design Research, Toyota/Lexus Advanced Design
ENG
13:00 - 13:25
The Next Chapter of Luxury Hospitality
Antoine Chahwan | President of Hotel Operations Americas, Four Seasons
Moderator: Arap Bethke | LuxuryLab Global Host 2026
MODERATOR
ENG
13:25 - 14:05
LIVING THE BRAND: HOW LUXURY REAL ESTATE IS REDEFINING LIFESTYLE
Graciela Zamudio
Regional Manager of Puerto Vallarta Sotheby’s International Realty
Roberto Pulido
CEO & Owner of MIRA
MODERATOR
Alejandra Muriel
Senior Associate Transactional | Baker McKenzie Mexico
ESP
14:05
LuxuryLab Cultural Shopping Destination 2026
13:45 - 14:00
Aromatic Notes: A Tasting by Gin Condesa
Leonor Betanzos | Global Ambassador, Gin Condesa
ESP
14:30
REGISTRO DE LA TARDE
14:20 - 15:50
GASTRONOMIC EXPERIENCE
Designed by Chef Sergio Chavez, Executive Chef at Four Seasons
MODERATOR
• AFTERNOON TALKS •
TIME
LUXURYLAB GLOBAL 2026 AGENDA
15:50- 16:15
LuxuryLab Climate Summit Panel
Changemakers Shaping What’s Next
Javier Herrero Postig
Executive Director at Sistema B Mexico
Melodie Treviño
CEO of Saving Our Sharks Foundation
MODERATOR
Marianela Villasuso
CEO Revolta & Secretaria Nacional de Asuntos Ambientales de Movimiento Ciudadano
ESP
16:15- 16:35
LuxuryLab National Destination 2026
THE ART OF DESTINATION-MAKING
Tania Castillo de la Peña | Director of Economic Development and Tourism for San Miguel de Allende
Moderator: Luisa Serna | Founder El Mundo de Regina
MODERATOR
ESP
16:35 - 16:50
THE ART OF CONNECTION: CRAFTING UNFORGETTABLE EXPERIENCES
Jennifer Viditz-Ward | Sr. Director, Global Sales & Development | The Americas Aspen Snowmass
ENG
16:50 - 17:15
The Future of Luxury Spirits
Carlos Espinoza | Brand Education & Experience Senior Manager at Jose Cuervo
Diego Carús | Sr. Marketing Manager Luxury Spirits at Jose Cuervo
ESP
17:15- 17:35
RUM BREAK POWERED BY
17:35 -17:50
BEAUTIFUL ARTISTRY IN EXTRAORDINARY PLACES
Christina Lyon | Founder and Artistic Director of Gala de Danza
ENG
17:50 - 18:20
The Luxury Intelligence Era: How AI is Redefining Value and Personalization
Tony Ventura | Ai Expert & CEO of Tony Ventura Technology
ESP
18:20 - 18:35
The Longevity Movement: How Active Living is Redifining Modern Luxury
Clarissa Egaña
Founder and Creative Director of Port de Bras
MODERATOR
Ana Victoria Acosta
Co-Founder, Anta Studio
MODERATOR
Tamara Hevia
Co-Founder, Anta Studio
ESP
18:35 - 19:05
The CEO Agenda for the Future of Luxury
Andrés Giraldo | Partner Boston Consulting Group
ESP
17:15- 17:35
LuxuryLab Global's 15th Anniversary Closing Toast by Louis Roederer & Performance by Ballet Folklórico de México de Amalia Hernández
SPONSORED BY
LUXURY CULTURAL SHOPPING DESTINATION 2026
BUBBLES BY
DESTINATION 2026
LUXURYLAB INTERNATIONAL DESTINATION2026:
LUXURYLAB NATIONAL DESTINATION2026:
Official University Partner
HIGH-PERFOMANCE BEAUTY PARTNERS
OFFICIAL MARKET RESEARCH PARTNER
PRODUCED BY
PROUDLY A
MEMBER OF
IN SUPPORT OF
MEDIA PARTNER
