SEPTEMBER 08, 2026 | FOUR SEASONS MÉXICO CITY
• MORNING TALKS •
TIME
LUXURYLAB GLOBAL 2026 AGENDA
8:40 - 9:15
DECODING THE NEXT GENERATION CONSUMER: HOW EVERY GENERATION IS REWRITING THE RULES
Fflur Roberts | Head of Luxury Goods at Euromonitor International
ENG
9:15 - 9:35
LuxuryLab Award 2026
ARCHITECTURE WITH PURPOSE
Mauricio Rocha | Architect
Abelardo Marcondes | CEO LuxuryLab Global
ESP
9:35 - 9:50
Official University Partner
Shaping the Minds Behind Tomorrow's Luxury Brands
Alessandro Cannatà| Chair of Luxury and Brand Management of SCAD
ESP
9:50 - 10:10
COFFEE BREAK
10:10 - 10:35
LuxuryLab International Destination 2026
DESTINATIONS AS POWER HUBS: WHERE ECONOMY, CULTURE & LUXURY TRAVEL CONVERGE
Michelle Buttigieg | Malta Tourism Authority Director of North America
Abelardo Marcondes | CEO LuxuryLab Global
ENG
10:35 - 11:00
PANEL BY VISA INFINITE
Gonzalo Tercero | Vice President of Products and Innovation of Visa Mexico
ESP
11:00 - 11:25
High- Performance Beauty Partners
B: Science-Led Beauty: Innovation, Longevity & Consumer Trust
Mónica Rodríguez | Country Manager Mexico, Natura Bissé
Francisco Iglesias | Founder & Director Francisco Iglesias Beauty and Haircare
ESP
11:25 - 11:45
WHISKEY BREAK POWERED BY
11:45 - 12:10
Designing Tomorrow: Where Innovation Becomes Emotion
Ian Cartabiano | President, Calty Design Research, Toyota/Lexus Advanced Design
ENG
12:10 - 12:35
The Next Chapter of Luxury Hospitality
Antoine Chahwan
President of Hotel Operations, The Americas
ENG
12:35 - 13:15
LIVING THE BRAND: HOW LUXURY REAL ESTATE IS REDEFINING LIFESTYLE
Graciela Zamudio
Regional Manager de Sotheby’s
Roberto Pulido
CEO de MiRA
MODERATOR
Alejandra Muriel
Senior Associate | Transactional | Baker McKenzie Mexico
ESP
13:15 - 13:30
PANEL BLN BRANDS
13:30 - 15:00
GASTRONOMIC EXPERIENCE BY
FOUR
SEASONS HOTEL MEXICO CITY
• AFTERNOON TALKS •
TIME
LUXURYLAB GLOBAL 2026 AGENDA
15:00 - 15:25
LuxuryLab ESG Panel
Changemakers Shaping What’s Next
Javier Herrero Postig
Executive Director at Sistema B Mexico
Melodie Treviño
CEO of Saving Our Sharks Foundation
Marianela Villasuso
CEO & Founder of Revolta
ESP
15:25 - 15:45
LuxuryLab National Destination 2026
THE ART OF DESTINATION-MAKING
Tania Castillo de la Peña | Director of Economic Development and Tourism for San Miguel de Allende
Abelardo Marcondes | CEO LuxuryLab Global
ESP
15:45 - 16:00
THE ART OF CONNECTION: CRAFTING UNFORGETTABLE EXPERIENCES
JENNIFER VIDITZ-WARD | Sr. Director, Global Sales & Development | The Americas Aspen Snowmass
ENG
16:00 - 16:25
PANEL BY CASA CUERVO
ESP
16:25 - 16:45
TEQUILA BREAK POWERED BY
16:45 - 17:00
BEAUTIFUL ARTISTRY IN EXTRAORDINARY PLACES
Christina Lyon | Founder and Artistic Director of Gala de Danza
ENG
17:00 - 17:30
THE LUXURY INTELLIGENCE ERA: HOW AI IS REDEFINING VALUE AND PERSONALIZATION
Tony Ventura | Ai Expert & CEO of Tony Ventura Technology
ESP
17:30 - 17:45
PASSPORT TO DECODING THE NEXT-GEN
Javier Esteban Carrascón | Managing Director, Condé Nast Mexico & LATAM
ESP
17:45 - 18:15
The CEO Agenda for the Future of Luxury
Andrés Giraldo | Partner Boston Consulting Group
ESP
18:15 - 21:00
LUXURYLAB GLOBAL'S 15TH ANNIVERSARY CLOSING TOAST & COCKTAIL
SPONSORED BY
LUXURY CULTURAL SHOPPING DESTINATION 2026
BUBBLES BY
DESTINATION 2026
LUXURYLAB INTERNATIONAL DESTINATION2026:
LUXURYLAB NATIONAL DESTINATION2026:
Official University Partner
HIGH-PERFOMANCE BEAUTY PARTNERS
OFFICIAL MARKET RESEARCH PARTNER
PRODUCED BY
PROUDLY A
MEMBER OF
IN SUPPORT OF
MEDIA PARTNER
