Fer is a designer, entrepreneur with over 10 years of experience, and a content creator focused on luxury.

«Black eyes, cinnamon skin» is the phrase in her Instagram bio—a statement protesting the lack of inclusion of women with a Mexican physique in the fashion world in Mexico, as well as the broader representation and identity of women in her country. While inclusion for Latinas is progressing, there is still much work to be done to give them the recognition they deserve in the fashion industry.
«We are a major market for brands, and we are women with our eyes on multiple continents at once, and with deeply rich roots.»

Fer currently works closely with brands like Chanel, Miu Miu, Prada, Ferragamo, and Gucci, while also integrating Mexican and Latin American brands to give them visibility, localize luxury, and connect local talent with international prestige.She owns two brands crafted by Mexican artisans. One is Cefeida, a jewelry brand launched in 2018, which produces pieces exclusively with precious materials; and the other is Le Voyade, a handbag brand founded in 2020 that operates under a sustainable production system.