JUNE 10, 2019


Since 2011, LuxuryLab Global brings together top Mexican and international professionals of the luxury sector to share research, trends and knowledge and to create professional networks and synergies between companies in the high-end goods market: fashion, wine & spirits, tourism, jewelry, watches and lifestyle in general. During one day of conferences, eight experts share their experiences with the industry’s decision-makers, CEOs, enterpreneurs, managers and regional directors of the market’s most exclusive brands, who exchange information about trends, success stories, forecasts and market indicators.

The ninth edition – RESHAPING LUXURY

The importance that the brands have given to new generations translates into a new concept of luxury. Currently we live in a society in which to survive, brands have to know how to handle not only new technologies, but also digital issues, artificial intelligence, new forms of retail, sustainability, the subject of cryptocurrencies and a diversity of strategies to modernize and be up to date.

  • Nuevos perfiles de consumidores

  • Industria de viajes y Destinos turísticos

  • Inteligencia Artificial

  • Nuevas tecnologías y movilidad

  • Comunicación y Redes Sociales

  • Moda y tendencias

  • Sustentabilidad

  • otros

  • Design Practices

    1. The business of design is in a state of flux. The roles, the tasks and the personae of designers are changing.

      No longer the technical expert, the heroic aesthete or the inspired individual of our earlier modern past, the contemporary designer draws upon dispersed sources of creativity and innovation. Collaboration, today, is key. For design practitioners, a central paradox of our times is the increasing specialization, on the one hand, but on the other, the need for more broad-ranging and holistic integration of design tasks, working between and across design disciplines. Design is becoming an ever-more social, indeed sociable, process.

      The imperative to collaborate, moreover, extends well beyond the domain of professional interaction and working in design teams. It also extends to the relationship with the users, clients and consumers of design. Designers today need to build deeply collaborative relationships with their ‘public’. Participatory design and user-centered design are just two key phrases that capture the spirit of this imperative.
  • Design Modalities

    1. Design’s modalities are also in a state of flux, its working tools of representation, communication, visualization and imagination. Digitization of text, sound, and still and moving image is one important site of transition. This has spawned new practices of modeling and simulation, of prefiguring the real in the virtual. It has also introduced the virtual as a design end-in-itself.

      Designers need to able to ‘do’ a multimodal professional design discourse. They must speak and write their way through complex collaborations with co-designers and interactions with users. They need to be able to ‘do’ visualization as they explore design alternatives through mental images and picture their visions into reality. They need to be able to represent spatial realities, prefiguring the three dimensional through the two dimensional and turning plans into tactile artifacts, manipulable objects, architectural spaces and navigable landscapes. The new, digital media provide newly flexible and accessible tools for multimodal and synaesthetic thinking. Today’s media inventions have become the mothers of design necessity.






Ricardo D'Almeida Figueiredo



Santi Chumacero

Tavia Robb


Tatiana Bilbao


Rosangela Guerra

Jean Christian Agid



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Instituto LuxuryLab was created in 2015, after the 4th edition of the Luxurylab Global Event, “The most important Luxury Forum in Latin America” to expand knowledge and meet the needs of the luxury brands executives, while helping them become experts in the field. The institute also prepares candidates that wants to work in the luxury sector.
For the first year, LuxuryLab and Instituto LuxuryLab works together to have "WORKSHOP AT LUXURYLAB" event. Simultaneously with the principal forum, on Diamond Saloon at The St. Regis Hotel Mexico City, we will have conferences that are going to introduce us to the future vision of luxury sector.


Massimo Cassagrande

Alberto Colonello

Frank Van De Ven




Mexico City is the biggest urban center of Mexico, it is also the main academic, economic, fashion, financial, business and cultural center of the country. Catalogued as a global city, it is one of the most important financial and cultural hubs. Its growth is one of the fastest in the world and its economy is expected to triple by 2020.

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The St. Regis Mexico City Hotel

The St. Regis Mexico City Hotel its located at Reforma avenue, just a few minutes from the Independence Angel and Chapultepec’s Castle. It is a luxurious and sophisticated hotel with three restaurants and two spacious auditoriums. It has an interior pool and its rooms are equipped with cutting-edge technology.


The St. Regis Mexico City Hotel:
      Please mention the code LLMX2019
      to book at The St. Regis Mexico City Hotel
      with a special discount rate.

Contact: +52 5228 1818
      Venue at google maps.

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+52 (55) 5250 5803

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