Since 2011, LuxuryLab Global brings together top Mexican and international professionals of the luxury sector to share research, trends and knowledge and to create professional networks and synergies between companies in the high-end goods market: fashion, wine & spirits, tourism, jewelry, watches and lifestyle in general. During one day of conferences, eight experts share their experiences with the industry’s decision-makers, CEOs, enterpreneurs, managers and regional directors of the market’s most exclusive brands, who exchange information about trends, success stories, forecasts and market indicators.
The ninth edition – RESHAPING LUXURY
The importance that the brands have given to new generations translates into a new concept of luxury. Currently we live in a society in which to survive, brands have to know how to handle not only new technologies, but also digital issues, artificial intelligence, new forms of retail, sustainability, the subject of cryptocurrencies and a diversity of strategies to modernize and be up to date.
Agenda 2030: Shaping a better future
Martín Olavarrieta - Foreign Affairs Expert adn CEO - Fundación Cultural Baur
Beyond the wall : The Bilateral Relationship between USA and Mexico
Larry Rubin - President and Chairman of the board - The American Society of Mexico
The Latest Trends in Travel
Tavia Robb - Area Director, Public Relations, Luxury - Marriot International - Caribbean & Latin America
The New Fashion
Ingrid Bruha - Founder and Designer at Ethical Fashion - Green Speaker
I Love Venezuela
Santi Chumacero - Founder - I Love Venezuela - LuxuryLab Foundation 2019
Ricardo Figuereido - Co Founder and Communication directo - Aquazzura
The Omnichannel and the Consumer Behavior in Latin America
Joel Muñiz - General Manager and partner - Boston Consulting Group
Tatiana Bilbao - LuxuryLab Award 2019 Designed by Talavera de la Reyna
Disruptive Technology and Innovation
Francisco López Navarrete - Founder and CEO - Mindaway & Program Director - MIT
Diversity Leads to prosperity
Moderator Jean - Christian Agid - 37 East - CEO, Former Director - Women's Forum Mexico and Brazil - Rosangela Guerra - GM - Lincoln
Laura es Directora en las oficinas de BCG, México. Laura se unió a BCG en el 2006. Ella es uno de los miembros fundamentales en el área de Bienes de Consumo, Marketing y Ventas de BCG.
Laura se reincorporó a las oficinas de BCG México en 2011 después de obtener un MBA de Stanford. Antes de asistir a la escuela de negocios Laura trabajó en BCG de 2006 a 2009 en las oficinas de Monterrey.
Durante su tiempo en BCG, Laura ha trabajado tanto a nivel local como internacional en proyectos relacionados con estrategias de crecimiento, marketing y ventas, así como en la determinación de precios y operaciones, principalmente en bienes de consumo.
Ingrid has developed a unique, limited-edition set of handbags using creative combinations of up-cycled furs and leathers. Her handbags provide a great outlet for creative self-expression, they combine an eclectic mix of materials, colors, textures and are inspired from cultures around the world. The result is elegant, sophisticated, and unique. She approaches fashion with a sustainable and ethical focus. In addition to the up-cycled vintage fur coats, Ingrid uses leathers (embossed cow hide and lambskin only) that come from existing stock; the feathers are sourced cruelty-free and the straps are made with recycled African jewelry and beaded necklaces. All of her bags are handmade locally in New York. Ms. Bruha is French and is currently based in New York City, after previously living in Paris and London. She studied at ESMOD France, the international fashion design and business school, before starting her career at Lanvin and Ralph Lauren in Paris.
Francisco Javier is the founder, CEO and Program Director of Mindway. Since 2010, he has directed Elle’s Fashion and Luxury programs with the Universidad Complutense de Madrid and in the last couple of years with MIT Sloan Executive Education.
He studied Public Affairs and has completed graduate studies in Marketing.
López Navarrete is also among the youngest graduates of the Owner/President Management Program (OPM) at Harvard Business School. Mr. López Navarrete, a luxury specialist and consultant, has taught strategy for the past 12 years across Spain, Latin America, and the USA. He is the author of several books and articles on the fashion and luxury industry, his latest publication is on
Boston Consulting Group Joel Muñiz is a Senior Partner & Managing Director at Boston Consulting Group (BCG) where he leads the Consumer Goods and Retail Practices for Mexico and Central America.
He has worked with global and regional companies in regional strategy definition, deep consumer understanding, portfolio strategy, digital strategies and personalization / digital marketing programs across all sectors, including luxury goods, apparel, beauty products and food and beverages.
Before joining BCG, Joel Muñiz worked at P&G as Home Care Category Manager for Mexico, where he left to pursue an MBA at the Wharton School.
Fflur Roberts Directora Global de Luxury Goods para Euromonitor International / Datos duros y estadísticas del sector
Desde el año 2000 gestiona el programa de investigación para la industria global de bienes de lujo en Euromonitor International.
Tiene la responsabilidad directa por el contenido y la calidad Investigación Euromonitor's Luxury Goods, que proporciona un análisis estratégico del mercado global y la cobertura en profundidad de la industria en 32 países en todo
Born in Colombia and raised between Miami and London, Edgardo Osorio
combines his passion for modern design with impeccable luxury craftsmanship to
create timeless footwear with a twist.
Osorio draws his inspiration from European luxury and tradition, whilst creating shoes that are sexy and very comfortable; characteristics that allowed him to earn international recognitions.
After seven years, Aquazzura is available at over 300 top retailers around 58 countries; the brand has gained global recognition as an innovator in the footwear industry with boutiques in Florence, London, New York, Miami, Las Vegas, Moscow, Doha, Dubai, Milan and soon in São Paulo. In addition to his seasonal collections, Osorio has also collaborated with influencers like Olivia Palermo, Poppy Delevingne and Claudia Schiffer, as well as with brands like Salvatore Ferragamo and de Gournay.
Mr. Rubin serves as Managing Partner of Latin America for DHR International, where he
has placed top-level executives. He is the leading American voice in Mexico and advocate
pertaining to Mexico-U.S. relations and U.S. immigration reform for almost 15 years,
continuously being interviewed by media in both countries.
He serves pro-bono as the President & Chairman of The American Society.
For the last 14 years, he has served as the leader of Republicans in Mexico.
He has also served as the CEO & Executive Vice President for the American Chamber of Commerce; prior to this, he was the Managing Director for American Airlines in Mexico.
He has received the American Chamber of Commerce’s Commerce Award six times and the ITAM Best Administrator Award. He is also in the board of United Way and Habitat for Humanity.
She graduated from Architecture and Urbanism at Universidad Iberoamericana in 1996.
In 2004 she founds Tatiana Bilbao Estudio with projects in China, Europe and Mexico.
Her work is part of the Centre Pompidou, the Carnegie Museum of Art and the Art Institute Chicago. She was named Emerging Voice by the Architecture League of NY (2010).
Ms. Bilbao has been recognized with several awards: Cemex Building Award (2011 / 2013); Kunstpries Berlin by the Akademie der Kunste (2012); two silver medals at Mexican Biennale of Architecture (2013); the Global Award for Sustainable Architecture by the LOCUS Foundation, Cité de l´Architecture of Paris and the patronage of UNESCO (2014) and the Impact Award, Honorees by ArchitzierA+Awards (2017).
Tatiana has been lecturer at different schools and institutions like: The Royal Academy of London, The MoMA, Harvard Graduate School of Design, and the Princeton-Mellon Initiative in Architecture, Urbanism & the Humanities. She has taught in schools and universities such as: Yale School of Architecture (2015, 2017, 2018), Rice School of Architecture (2016); Columbia GSAPP (2016 and 2018) and Harvard GSD, (2018).
Martín has a Law Degree from Universidad Anáhuac. His commitment to academia
and research has led him to be a professor at his alma mater and a member of the
Mexican Society of Geography and Statistics.
His career in the public sector is characterized by his commitment to social development, at local and federal levels, for more than 30 years.
Mr. Olavarrieta’s expertise in foreign relations has consolidated along his path in institutions such as the Secretariat of Tourism and Foreign Affairs and, finally, in his current position as President of the Fundación Cultural Baur, an NGO associated with the United States Department of Global Communications in Special Consultative Status with ECOSOC.
Rosangela Guerra fue nombrada Presidenta de Lincoln de México en marzo del 2017. Inició su carrera en Ford hace 18 años en la Planta de Motores de Chihuahua, lo que le permitió conocer de cerca una de las partes más importantes en la industria automotriz: la producción.
Posteriormente, se desarrolló en áreas como ventas, mercadotecnia y servicio al cliente, puestos que desempeñó no sólo en México, sino también en Estados Unidos, lo que ha enriquecido su visión del negocio.
Mr. Casagrande pursued his Fashion Design studies at Istituto Marangoni in Milan and then got his Masters of Fashion Design from the University of East London.
After several years of experience as a senior tutor of Fashion Design at Istituto Marangoni London, Massimo was appointed as the Program Leader for the Fashion Design Undergraduate Courses on that same school.
Prior to this, he was part of Versace, first as a designer for Versus menswear, then as a designer for Versace Sport and Versace Jeans. Mr. Casagrande launched his own label in 2012, MCG Massimo Casagrande; he has shown his collections in Paris and London as part of the Fashion East Menswear: Installations. Currently, Massimo collaborates with international clients as a stylist, designer, and as a contributor to fashion magazines such as Surface, Rodeo and Independent Style.
For the past two years, he has been an official partner of London Design Festival, where he has exhibited and curated site-specific collections in sync with contemporary cultural and social issues. Massimo travels often as a guest lecturer holding seminars and workshops around the globe.
Graduated in Business Management and Administration from the Catholic
University of Portugal.
Ogilvy & Mather, Lisbon - International account manager Founder and Director of Press Club.
Portugal’s leading PR & event agency specialised in luxury and fashion brands.
Major Clients: Louis Vuitton, Chopard, Bulgari, Cartier, Dior, Tous, Christofle, Safilo Group.
Founder and Director of Communications of AQUAZZURA in Florence - Italy, since 2011.
This foundation wasn't born of hard work (that came later), it borned of the hard
About 6 years ago, the hardest stage of my life knocked on my door. In those days, my sister passed away of cancer, and three very close friends died too. Until that moment, I was a very homely person, I didn't like to go out. But when I was involved in that situation, I felt devastated, I didn't know what to do, I got tired of so much pain, and to see so many people suffer... so one day I said: "I want to forget."
We all have the right to fall and get up. Life gave me a second chance, and with it I founded I Love Venezuela Foundation along with two more friends. We strive to make a night for Venezuela, to raise funds and help many NGOs that work hard there. Many of the people I met at the parties were the first to support us. We grew, people got engaged with our cause, we made many mistakes, but we learned from them too. We have already celebrated six successful charity galas, many other small events throughout the years that bring great deal of help and with a sister foundation in Sweden and every day we count on more people, sponsors and companies that believe in us.
I Love Venezuela Foundation has become a bridge so we can all be better persons, help others, and deliver a message of love.
Thanks for being part of this.
Born in Milan, Italy and raised in London where he graduated with honors in International Business and Marketing at London Metropolitan University. Mr. Colonnello dedicates his professional career of more than 20 years to the development of innovation and new market opportunities; he is a specialist in the development of futuristic concepts and strategies for the BRICS and EAGELS markets. Thanks to the mastery of the international scene, together with his complete knowledge on how to satisfy the needs of consumers, he created and developed the first Trends and Innovation Laboratory in Mexico: Trends Lab.
Frank is a digital transformation and design expert, helping Fortune 500 companies
to create better, future-proof customer experiences. He understands the
opportunities created by digital and how design thinking can help leveraging those
He is currently founder and CEO of Studio Frankly, a service design agency specialized in digital transformation. Next to this, he teaching Design Thinking at TEC Monterrey.
Previously, Frank was Director of Customer Experience in Deloitte Amsterdam and CDMX.
Frank has worked for companies like New York Life, Stella McCartney, AeroMexico, ING, HSBC, KLM and Nestlé.
Instituto LuxuryLab was created in 2015, after the 4th edition of the Luxurylab Global Event, “The most important Luxury Forum in Latin America” to expand knowledge and meet the needs of the luxury brands executives, while helping them become experts in the field. The institute also prepares candidates that wants to work in the luxury sector.
For the first year, LuxuryLab and Instituto LuxuryLab works together to have "WORKSHOP AT LUXURYLAB" event. Simultaneously with the principal forum, on Diamond Saloon at The St. Regis Hotel Mexico City, we will have conferences that are going to introduce us to the future vision of luxury sector.
Understanding customer journeys to make an omni-channel experience strategy
Frank Van de Ven - Founder at Studio Frankly and CEO at Getwifix.com
3:20 - 3:50 p.m.
The New Shape of the Luxury Sector (STATISTICS AND FORECAST)
Fflur Roberts - Global Head of Luxury Goods Research Euromonitor International
Optimization & Personalization through experimentation
Víctor Hugo Chávez - Digital Strategy Manager for E-commerce in Aeromexico
Reshaping Luxury Management Education
Instituto Marangoni Miami in Partnership with Instituto LuxuryLab Massimo Casagrande | Director of Education | Istituto Marangoni Miami Roxana Rabinovich | Academic Director | Insituto LuxuryLab
Mexico City is the biggest urban center of Mexico, it is also the main academic, economic,
fashion, financial, business and cultural center of the country. Catalogued as a global city, it is
one of the most important financial and cultural hubs. Its growth is one of the fastest in the
world and its economy is expected to triple by 2020.
The St. Regis Mexico City Hotel
The St. Regis Mexico City Hotel its located at Reforma avenue, just a few minutes from the Independence Angel and Chapultepec’s Castle. It is a luxurious and sophisticated hotel with three restaurants and two spacious auditoriums. It has an interior pool and its rooms are equipped with cutting-edge technology.
Patrocinadores / Sponsors
Investigación de Mercado / Official research provider
Destino de lujo Invitado / Luxury Destination Guest
En beneficio de / In benefit of
Media / Media Partners
Producido por/Produced by
Coffe powered by
Partnerships & BOOKLET