Sahra-Josephine Hjorth is an entrepreneur, AI Implementation Coach, Obama Foundation Leader, and human rights defender from Denmark. She works at the intersection of Artificial Intelligence and social change. Sahra-Josephine Hjorth is the co-founder and CEO of the venture-backed company CanopyLAB. At CanopyLAB, the focus is on harnessing generative AI to create synthetic content and personalize learning experiences. This innovation is showcased in their introduction of the world’s first AI course authoring tool in 2018, revolutionizing the edtech space. Under her leadership, the teams based in Peru and Colombia continue to push the boundaries of educational technology, making learning more accessible and tailored to individual needs. In October 2023, Sahra-Josephine Hjorth teamed up with Mexican Shark Tank judge and entrepreneur Rodrigo Herrera and founded Pavoreal.ai and Ganax.com.

Pavoreal.ai is a chatbot that advises employees on how to grow their brands. “Pavo” leverages advanced AI to provide strategic insights and predictive analytics for brand management. The platform integrates diverse data sources including market trends, consumer behaviors, and competitive analysis to empower businesses with actionable insights that drive growth and innovation. Ganax is a Mexico-based platform set to transform the influencer marketing industry, launching in Latin America in November. It connects brands, initially focusing on Genomma Lab products, directly with nano- and micro-influencers, enabling them to monetize their social media presence. The platform utilizes AI to optimize content, provide real-time feedback to influencers, and measure the impact of their campaigns. By streamlining the process and bypassing traditional agency models, Ganax enhances brand efficiency and cost-effectiveness. All participants in a campaign receive a minimum of 500 pesos, ensuring fair compensation and fostering a more inclusive influencer marketing environment. Through her ventures, Sahra-Josephine is dedicated to advancing education and financial freedom in Latin America, utilizing AI as a transformative tool to achieve substantial and enduring change in the region. In her speech, she will share examples of how AI is revolutionizing every part of how we live and work, with examples from Cambodia, Denmark, Mexico, and beyond.