Liliana Melo de Sada, President of Fundación México Monterrey 2010, is a prominent figure from Monterrey dedicated to conservation, culture, and gender equity. She has led the Paseo de la Mujer Mexicana in Monterrey, advocating for equality and respect through comprehensive education and environmental stewardship. Her cultural influence spans institutions such as the Museo del Vidrio and Ballet de Monterrey, and she has served as advisor to various cultural entities both domestically and internationally.

Beyond her cultural endeavors, Liliana has been a staunch environmental advocate, having chaired the Executive Council of Parque Ecológico Chipinque. Her commitment to social improvement led her to collaborate with ANSPAC, driving personal development programs within family-owned businesses nationwide. Throughout her career, she has been recognized for her dedication to cultural and educational promotion, earning invitations to advisory roles at institutions such as the Instituto de Cultura de México in New York and Tate Gallery in London, and serving as President of the Inter-American Foundation for Culture and Development at the IDB in Washington,