Valeria Domínguez is one of the most promising Spanish digital executives on the international scene. She holds a degree in Industrial Robotics Engineering and an executive MBA from Harvard Business School.

Currently, she is in an entrepreneurial stage with her personal brand agency and digital positioning for executives, Digital Influencer. Additionally, she has launched Felino, a consultancy specializing in digital transformation, eCommerce strategy, and Omnichannel.

Valeria Domínguez maintains a strong bond with the United States, where she lived for 14 years. She frequently travels there to take courses, attend leading e-commerce and omnichannel conferences, conduct «store checks» at leading retailers in digital transformation, and consult with top American experts on technology selection and digital strategy.

During her corporate career, she held the position of Director of eCommerce & Omni-channel and was a member of the management committee at Adolfo Dominguez, S.A. Since joining the company in 2011, sales at adolfodominguez.comincreased by 1,918%, multiplying business volume by 20 and positioning the online store as the organization’s top store out of over 600 in 35 countries.

In her conferences, Valeria Domínguez explains how to drive digital transformation in companies, achieve profitable online sales growth, create high-performance teams, and discusses digital trends.