Melissa Alvarez is a Principal at the BCG México office and holds an MBA from London Business School.
Melissa started her career in the luxury industry, working for 3 years at Harrods in London in Marketing and CRM strategy.
She then joined the BCG México office to work in the Consumer and Retail practice areas. Since joining BCG she has focused on market entry, growth strategy, Agile & digital transformations, working with local and international clients in various industries.