With a degree in Latin American Literature from the Universidad Iberoamericana, Alejandro was the editor responsible for the launch in Mexico of the specialized magazine in haute horlogerie, Revolution, by Grupo ExpansiĆ³n. Soon after, he was called to lead a new stage within the Horloger magazine, by newspaper El Economista, where he was also in charge of the renewal of Equestrian Lifestyle magazine. Finally, in 2015 he decided to launch WatchTime magazine, licensed within the Mexican market, where he works as Publisher and Editorial Director.